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Here is the SWOT analysis of Xiaomi. Expansion – Covering the developing countries and the emerging markets should be the priority for Xiaomi. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. As a result, most potential customers who have the potential to buy high end smartphones are also buying chinese smartphones for their lower prices. This market penetration of Smartphones is for the benefit of Xiaomi. Low Skimming price – While other smartphone manufacturers survive on skimming price, Xiaomi launches its own phones at low prices in the flash sales. Naturally, this would be a two-step process. 736 Words 3 Pages. Xiaomi Pestle Analysis. You can follow me on Facebook. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. It’s worth mentioning that much of Xiaomi’s sales are currently accounted for with eCommerce. It is said to be the 5th largest smartphone manufacturer as of 2017. It has been extremely successful using its innovative marketing approach to sell its products online. Brand Image and Equity – Because the advertising and marketing efforts are poor, the brand image is not so good as Samsung or Apple or other such competitors. Xiaomi.com Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. Service centers too are limited and all these factors contribute to the low brand equity and reputation. The dying need for expensive smartphones – People are tired of spending money every year on a Samsung S8 or the latest Apple Iphone. Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Xiaomi Inc. Report contains a full version of Xiaomi PESTEL analysis. SWOT analysis of Xiaomi . Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Adidas SWOT analysis - SWOT analysis of Adidas, SWOT analysis of Starwood Hotels & Resorts, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel, Accenture SWOT analysis - SWOT analysis of Accenture. Unfortunately, Xiaomi has a relatively weak brand. Also in terms of Opportunities, Xiaomi might be able to capture many of the emerging smartphone markets in less developed areas, such as Africa. However, there have been reports that Xiaomi lacks the customer service infrastructure to adequately serve all of their recently-acquired customers. The smartphones are regularly rated high on all E-commerce portals – a further proof that Xiaomi does not compromise on quality even if lowers the price regularly. Here are a few of Xiaomi’s most notable Strengths: Xiaomi offers smartphones and other electronic devices at extremely competitive prices. Xiaomi has seen extremely quick growth over recent years, selling many millions of smartphones. This will become especially difficult when more and more brands come from China. Strengths: The Xiaomi … However, the advertising is erratic at best and is never consistent. Xiaomi Corporation which was founded in April 2010 was listed in the Hong Kong stock exchange on July 9, 2018. CompanystartedinAugust2010 (7 Yearsago) andhaving a large marketshare inthe china andIndianmarket. Quite consistently, Xiaomi has posted profits amounting to hundreds of millions of dollars. This perception leads Xiaomi devices to be dismissed by many consumers despite their budgetary constraints. 9.13.3 Product benchmarking. Product innovations & Differentiation – Being a market follower is tough and Xiaomi needs to get a step ahead by introducing highly differentiated phones which have innovative touches to it. Xiaomi is a company from Beijing in China which manufactures Smartphones. Offline Distribution – Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. This is because their offline distribution is not upto mark and Xiaomi phones sell mainly via E-commerce. What are Threats in SWOT Analysis . 9.13.4 Strategic initiatives. 1. Xiaomi … World — especially the United States like a price which was founded in April 2010 was listed in world! To other consumer devices offer growth Opportunities ; 3.4 Threats ; Conclusion ; References ; NO CITATION for this was! 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